Air France is launching a new stand-alone carrier this fall that will target millennial generation flyers. “Joon,” the new airline introduced July 20, will operate medium-haul flights out of Paris-Charles de Gaulle airport starting in September, with plans to initiate long-haul flights next summer. The new airline will be using the single-aisle Airbus A320, along with long-range, twin-aisle A340s and A350s. Joon will not be a “low-cost” airline, as “it will offer original products and services that reflect those of Air France.”
Tagged as a “lifestyle brand and state of mind,” the Air France announcement does not offer much in the way of specifics with regard to routes, fares, or services. As a “brand” the new airline is “especially aimed at a young working clientele, the millennials (18 to 35 year-olds), whose lifestyles revolve around digital technology.” Light on further details in this regard, the announcement suggests that millennials will be presented “an authentic and connected offering that stands out in the world of air transport.”
Apparently “standing out” will be achieved in part by the chic electric blue uniforms that have been designed for the crew, as there seems to be more information about the uniforms than anything else. No word on whether the crew wearing these chic uniforms will have to be millennial, but we here at SleepingInAirports imagine that such a requirement may present age discrimination liability issues.
Likewise, we wonder if Joon plans to prohibit or discourage older folks from flying in their chic, younger generation-themed skies. And speaking of the customer base from older generations, why weren’t they ever feted with their own distinctive airline, you know, like “Boomer Air,” or “Gen. X Express?”